Our story

POINT G founder Julien Reignier

There was nothing in particular in Julien Reignier’s background that predestined him to become a pastry chef... He did discover his passion for the culinary arts early on, as a child growing up in Annecy in the Haute Savoie region of France. Julien is a born inventor, a jack of all trades, nimble-fingered, intensely curious about everything, and of course a great lover of fine food. And making pastry proved a perfect outlet for his creative spirit!

After completing his studies in the culinary arts and pastry-making, Julien apprenticed with some of the world’s most renowned chefs, including Paul Bocuse. But the world beckoned, and Julien set out in search of adventure and a chance to hone his skills. His globetrotting took him to Brazil, The United Arab Emirates, Scotland and Indonesia, but all the while he pursued his studies at the world-renowned Bellouet culinary school in Paris. When it comes to acquiring knowledge and experience, Julien is insatiable.

« There is no sincerer love than the love of gourmet products. »

Julien Reignier, founder

The Dawn of POINT G

In June 2005, Julien moved to Québec, drawn by the wide open spaces, charmed by the culture, and eager to seize the opportunities available on the North American continent. He made his debut as head pastry chef of the five-diamond rated restaurant at the Casino de Montréal. Then in 2007 the budding entrepreneur decided to make the leap and devote himself to the art of making macarons: POINT G was born.

In 2008, Julien opened his first POINT G store on Mont-Royal avenue in Montreal – the only store in the city exclusively dedicated to this treat. Without wasting any time, he flew to Paris to work alongside master chef Pierre Herme in the hope of unlocking the secret of the perfect macaron. Back in Montreal, success came quickly. POINT G became a hit in Quebec, while Julien Reignier established himself as an arbiter of good taste.

Made with Taste

For Julien, pastry-making is a love affair – with people, cooking and life. In his experience, nothing compares to the pleasure we get from preparing and eating fine food because it stimulates all five senses so powerfully. POINT G doesn’t just offer customers a gourmet product; it gives them an unforgettable sensory experience!

POINT G products are made from the finest ingredients, locally sourced whenever possible. They are made using time-honoured artisanal techniques that are a guarantor of exceptional quality and timeless experience.

In a world where everything is always moving faster and individuality and stress are endemic, POINT G offers an opportunity to take some well-earned time out, an occasion to forget your worries and celebrate the simple pleasures of life. Fun to begin!

POINT G Values

Our values are based on our name: P.O.I.N.T.G.

Passion. At POINT G,the intense and irresistible enthusiasm for a job well done is our main driving force, together we are here to reach the heights!

Openness. Our ability to admit opposing points of view allows us to build strong relationships with our colleagues in ways that facilitate the emotional interactions that are essential for good communication.

Integrity. We cultivate self-esteem, know-how, respect for people and open-mindedness. Respect is the basis of our philosophy so that each of our collaborators maintain their quality without alteration and without Novelty: We like to be different and reinvent ourselves. From the creation of our products to our working methods, we're always pushing back the boundaries of creativity, always with that little touch of differentiation that sets us apart.

Novelty. We like to be different and reinvent ourselves. From the creation of our products to our working methods, we're always pushing back the boundaries of creativity, always with that little touch of differentiation that sets us apart.

Transparency. Whether between ourselves or with our customers, saying what we do and doing what we say, knowing how to listen, share and communicate, while remaining true to ourselves, is the key to success at POINT G.

Gourmet. Because without it, we simply wouldn't exist!